Former Senior Vice President of Concept Design at Disney’s Imagineering

Eddie Sotto is a Renaissance creative professional and entrepreneur with a proven track record in entertainment design that spans 30 years. Sotto’s strength lies both in ideation and team based execution, skills he honed as Senior Vice President of Concept Design at Disney’s Imagineering division, where in addition to producing and designing attractions, he ran his own concept development studio. Exporting his skills beyond the mouse, in 1999, Sotto branched into creating for Television, Restaurant, Hotel and UHNW residential interiors, even into spacecraft and private aviation, where the Studio won a recent IYAA award for best concept design. Sotto’s attractions design training is mostly self taught learning from Disney legend Tony Baxter and his Imagineering mentors, the original artists that worked for Walt. Hollywood’s production designers influenced Sotto’s work as his style has often been called “cinematic.” The film industry runs in his family as well with his Aunt, Marilyn Sotto being a noted Costume illustrator/designer for Edith Head at Universal, Paramount, and eventually as lead park costumer at Walt Disney World, Sotto’s grandfather being a portrait and scenic artist at MGM completes the picture.